Kousoku Esper

Light Speed ​​Esper is the mascot character of japanese home appliance manufacturer Toshiba. Its origins date back to 1964, when manga artist Riji Asano was assigned to design the character, which initially appeared in children's pamphlets and manuals for the company's products.

Shortly after the end of the original manga and TV series, the latter got quickly re-broadcasted, while the former was rebooted by Leiji Matsumoto. After the success of this relaunch, the Matsumoto version of Esper became Toshiba's trademark mascot, who also commisioned new illustration by the artist for new products and ads.

(Source: Wikipedia Japan, translated and edited)