Yuri Kuma Arashi

百合ヶ咲るる

Lulu Yurigasaki (百合ヶ咲 るる Yurigasaki Lulu) is the second titular heroine of the series. She is another bear who transferred in alongside Ginko Yurishiro and she is the former princess of the Bear Kingdom, but after her jealousy drove her little brother to his death, she decided to help Ginko fulfill her quest for the promised kiss. She is killed by the Invisible Storm while defending Ginko and reunited with her brother, Milne in the afterlife.

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百合城銀子

Ginko Yurishiro (百合城 銀子 Yurishiro Ginko) is the first titular heroine of the series. She is a bear who takes human form and transfers to Arashigaoka Academy, where she sets her sights on Kureha Tsubaki. It is later revealed that, as a bear, she was once friends with Kureha and her mother. At the end of the story, Kureha gives Ginko her promise kiss, and the two head on a journey beyond severance; Lulu states that no one knows what has happened to them afterwards.

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椿輝紅羽

Kureha Tsubaki (椿輝 紅羽, Tsubaki Kureha) is the main protagonist of the series. She is a second year student at Arashigaoka Academy who has a strong hatred of bears after Reia Tsubaki (Kureha's mother) was killed by one. She was in love with Sumika Izumino (Kureha's friend) who is eaten by bears and she is defiant about making other friends. After forming a friendship bond with Ginko Yurishiro with the yuri approval from the Life Judgement Guys, Kureha is transformed into a bear by Lady Kumaria and delivers to Ginko her promise kiss. Kureha and Ginko are last seen heading on a journey beyond severance; Lulu states that no one knows what has happened to them afterwards.

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ライフ・セクシー

Life Sexy is the presiding judge of the Life Judgement Guys, a group of bears who reside in the Severance Court (断絶のコート Danzetsu no Kōto) between the human and bear worlds, where they hold yuri trials (ユリ裁判 yuri saiban) for Ginko Yurishiro and Lulu Yurigasaki, which allow them to undergo yuri approval. He always speaks in a seductive manner and his favorite catchphrase is "That is sexy. Shabadadoo." (それがセクシー。シャバダドゥ。 Sore ga sekushī. Shabadadu.)

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ライフ・ビューティー

Life Beauty is The defense attorney of the Life Judgement Guys. Looking younger than the others, he speaks in a childish manner and values cuteness above everything else. His catchphrase is "Sparkle!" (キラキラァ〜 Kirakiraa~).

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ライフ・クール

Life Cool is The bespectacled prosecutor of the Life Judgement Guys. He always speaks in a calm and collected manner, but is often flustered by the behavior of Life Beauty. His catchphrase is "[That is] cool." (何てクール Nante kūru.)

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