Naoto Yanagi

He is the heir to the Yanagi business conglomerate and comes from a rich and influential family. Because of his wealth—paired with his looks, athleticism and brains—he was treated much like a King during his elementary school days. However, he was eclipsed by Mikoto Kujou—a girl the complete opposite of him—in both academics and sports, after she transferred into his fifth-grade class. That was the first time Naoto tasted the feeling of defeat, and after a brief confrontation with her that left him shocked, he vowed to outdo her no matter the cost.