Strawberry 100%

西野つかさ

Considered the cutest and most popular girl at their middle school, Tsukasa becomes Junpei's first – and only – official girlfriend in the series. Supportive, understanding, and optimistic, she does her best to encourage Junpei in everything he does, yet is also straightforward and flirtatious enough to let him know exactly what she wants. Of the four lead female characters, Tsukasa's personality changes the most: flighty and somewhat hot-tempered during her middle school days, she develops a far more mature attitude soon after entering Oumi Academy. The first character of her family name, nishi (西), is associated with the Western cardinal direction which has a key meaning in the series.

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東城綾

Aya Toujou (東城 綾 Tōjō Aya) is the middle-school mystery girl with strawberry-print panties that Junpei Manaka seeks at the beginning of the story.

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北大路さつき

南戸唯

Yui Minamito (南戸 唯, Minamito Yui), once a neighbor and childhood friend of Manaka before moving away, acts more like a sister than a friend despite being only a year younger. She isn't at all shy around Manaka and is often found sleeping in his bed naked. Though considered one of the four main heroines in the series, Yui is never considered a love interest nor does she ever show Manaka any affection outside of their sibling-type relationship, although she acts at times like an overprotective big sister (especially when Satsuki gets unusually clingy), because Junpei was a crybaby in their childhood days.

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真中淳平

The main character in the series, Manaka is an overall average nice guy who gets strung up in numerous embarrassing but endearing romantic situations throughout middle and then high school. Although his thoughts on girls can get quite perverted on occasion, his gentleness and kindness, as well as his selflessness at times, is what attracts them to him. His indecisiveness between the girls he loves—Aya, Satsuki, and Nishino—and inability to decipher their feelings is the focal point of the story. His dream is to make films as a director. While not academically gifted, he has great talent with cinematography that gradually develops as the story progresses. By the end Manaka is shown to be an upcoming director who was recently invited to join the Kadokura company, and reunites with Nishino. She agrees to go out with him once again after he asks.

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天地

Amachi (天地) is the perfect gentleman with a face to match and a true ladies' man who is Junpei Manaka's rival for Aya Toujou's affections, although he does not pose too much of a threat (as it is apparent that she prefers Manaka). Like Okusa, Amachi has herds of girls flocking to him and he seems to have a compulsive necessity in helping women in need. After meeting staunch resistance to his approaches on Toujou, Amachi gives up his horde of girls as a sign of devotion to Toujou, but later returns to them after news breaks out that Toujou is not going with Manaka or him to the final school festival. Amachi once challenged Manaka to a swimming race, (which he won of course) but Toujou dived into the water to save Manaka from drowning from exhaustion, despite the fact she could not swim. After seeing Toujou in her swimsuit, he had a nosebleed (comically) that was so bad, that Manaka had to walk her home instead of him. He also managed to recognize Toujou even with her hair braided and glasses on, which Toujou's cram school friends took to mean that he truly did love her. In a last bid attempt to capture Toujou's love interest, and clear Manaka from her mind (which he believed were restricting her talents), asked Toujou to take off her glasses before attempting to kiss her. However, Toujou, still in love with Manaka, "escaped" from this situation, leaving Amachi behind.

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黒川栞

外村美鈴

Misuzu Sotomura (外村 美鈴 Sotomura Misuzu) is the tough and pretty younger sister of Hiroshi Sotomura. A no-nonsense person, Misuzu installs herself as vice-president and assistant director of the Film Studies Club. She idolizes Aya Toujou for her writing ability. She can not stand Junpei's indecisiveness with women. When they first met, she found Junpei Manaka interesting because he was critical about movies. She tends to play down Junpei's role in the club, but later admits (to herself) that Junpei's accomplishment in building the club from scratch is truly remarkable whereas she is just "all-talk". In extra chapter at the end of the manga, Misuzu falls in love with an aspiring manga artist named Uchiba and she later lives with him. Misuzu and Kitaoji argue with each other often, but after graduation they both live in Kyoto and always keep in touch. Misuzu could be easily identified as the tsundere of the group.

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向井こずえ

小宮山力也

Rikiya Komiyama is a close friend of Junpei since middle school, frequently made fun of because of his peculiar, octopus-like lips and his desperation in finding a girlfriend. Quite the pervert, he is able to entertain any girl (if only for a little while) with his gorilla and octopus impressions. Komiyama's dare in the third year of middle school caused Junpei to confess to Tsukasa. He joins Sotomura Productions after graduating.

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